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Visual element of Graphic Design: Form and Typography

Form is described as any three-dimensional object. Forms are the 3D equivalents of shapes and as such are measured by their height, width and depth. Form can be illustrated or constructed and can be defined by the presence of shadows on services or faces of an object and can be enhanced by tone, texture and colour.


Form adds visual dimension and can be stimulating and engaging to the eye because it adds realism and depth that draws you in. Form adds a 3D quality that can trigger sensations of touch, rough, smooth, hard soft, hot or cold, round or pointy. Because of this visual dynamic form can be used to create a distinct look and feel to a piece of graphic design work.

So in design there are two types of form: Geometric and organic.

Geometric forms are forms that appear manmade. Whether simple or complex these produce a feeling of control order and appear clean and sterile. Organic forms, are forms that appear more natural. Organic forms whether simple complex produce a natural feel.


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Visual element of Graphic Design: Space

Space creates the visual essence and dynamic of a composition. In design there are two types of space: Positive space and negative space.

Positive space can be perceived as two dimensional or three-dimensional. Positive space refers to the shapes of objects. It usually refers to anything that is considered the main focus of the page.

Negative space is the white space or empty space which is the part of the design that is not there, the space between the visual elements. This can also be the background colour of a design. Negative space can be just as integral to the design as the positive space.


Negative space is important because it helps frame and contain a composition. Negative space connects or disconnects shapes to suggest relationships between shapes. Negative space avoids visual clutter and looks clean which can help balance a composition and help focus the viewer on something specific.

In design what creates positive and negative space is the arrangement and visual appearance…

Visual element of Graphic Design: Texture

Texture is the way the surface feels or is perceived to feel. Texture is used to create a visual tone and can influence the look and feel of a piece of graphic design work.

Texture is used to attract or repel interest to an element depending on the pleasantness of the texture. Now in design there are two types of texture: Image texture, and Pattern texture.


Image texture
Image texture is generated from a combination of organic or geometric shapes and colour. Image texture can be simple or complex and generally appears random to create a particular look and feel Image texture tantalises the senses, the eye likes to look at image texture.

Image texture can be like the sense of smell and touch, you can't see anything in particular in it but overall it triggers feelings of emotions and sensations of touch. Now image texture can be:


Environmental, Environmental texture can be wood, grain, sand, water, stone to the stars in the sky.Biological, Biological texture can be skin, fur, feather…