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Showing posts with the label visual element

Visual element of Graphic Design: Colour

In this article I'm going to discuss the second key visual and discuss colour as a visual element in graphic design. So colour plays one of the biggest roles in graphic design, it can give emphasis it can be used as a mechanism of the organization, it can create impact and create a specific look and feel in a piece of graphic design work.

When working with colour it helps to have a good knowledge of colour theory.

Colour theory provides us with practical guidance to help us mix colours and create interesting colour combinations and it all starts with the colour wheel. The colour wheel is a really useful tool designed to help us choose colours that work well together.

So this here is the red, yellow, blue colour model which consists of 12 colours.

Now if we jump onto the Adobe colour website we can see this colour wheel as more of a spectrum. This is an amazing resource to explore and create colour schemes. The address for this website is I'll be referring to t…

Visual element of Graphic Design: Line

In this article I'm going to discuss the first key visual element and discuss 'Line' as a visual element in graphic design.

The graphic part of graphic design is made up of visual elements the building blocks of design. Through the harness of artistic expression we choose these visual elements and arrange them on a surface in a layout to convey an idea. The basic visual elements that combine to create graphic design include the following:
Line, ColourShape, texture, Space,Form, and Typography.
Whatever work you produce be it for a magazine a poster a website or advertisement these visual elements will play a part in your design.

So one of the most basic visual elements of design is the line and it should not be underestimated as simple as lines are they can be quite versatile and be used as crucial elements of design. Lines can be straight, curved, thick, thin, solid or dashed.

Lines can be used to add structure to a composition to frame information and to divide informat…