Skip to main content

Posts

Showing posts with the label visual element

Visual element of Graphic Design: Form and Typography

Form is described as any three-dimensional object. Forms are the 3D equivalents of shapes and as such are measured by their height, width and depth. Form can be illustrated or constructed and can be defined by the presence of shadows on services or faces of an object and can be enhanced by tone, texture and colour.


Form adds visual dimension and can be stimulating and engaging to the eye because it adds realism and depth that draws you in. Form adds a 3D quality that can trigger sensations of touch, rough, smooth, hard soft, hot or cold, round or pointy. Because of this visual dynamic form can be used to create a distinct look and feel to a piece of graphic design work.

So in design there are two types of form: Geometric and organic.

Geometric forms are forms that appear manmade. Whether simple or complex these produce a feeling of control order and appear clean and sterile. Organic forms, are forms that appear more natural. Organic forms whether simple complex produce a natural feel.


Visual element of Graphic Design: Space

Space creates the visual essence and dynamic of a composition. In design there are two types of space: Positive space and negative space.

Positive space can be perceived as two dimensional or three-dimensional. Positive space refers to the shapes of objects. It usually refers to anything that is considered the main focus of the page.

Negative space is the white space or empty space which is the part of the design that is not there, the space between the visual elements. This can also be the background colour of a design. Negative space can be just as integral to the design as the positive space.


Negative space is important because it helps frame and contain a composition. Negative space connects or disconnects shapes to suggest relationships between shapes. Negative space avoids visual clutter and looks clean which can help balance a composition and help focus the viewer on something specific.

In design what creates positive and negative space is the arrangement and visual appearance…

Visual element of Graphic Design: Texture

Texture is the way the surface feels or is perceived to feel. Texture is used to create a visual tone and can influence the look and feel of a piece of graphic design work.

Texture is used to attract or repel interest to an element depending on the pleasantness of the texture. Now in design there are two types of texture: Image texture, and Pattern texture.


Image texture
Image texture is generated from a combination of organic or geometric shapes and colour. Image texture can be simple or complex and generally appears random to create a particular look and feel Image texture tantalises the senses, the eye likes to look at image texture.

Image texture can be like the sense of smell and touch, you can't see anything in particular in it but overall it triggers feelings of emotions and sensations of touch. Now image texture can be:


Environmental, Environmental texture can be wood, grain, sand, water, stone to the stars in the sky.Biological, Biological texture can be skin, fur, feather…

Visual element of Graphic Design: Shape

Everything is ultimately a shape. All objects are composed of shapes and all visual elements are shapes in some way. In design shapes have two dimensions and are measured by their height and width.

Shapes are defined by boundaries such as with lines or colour and can also be created with negative space. Shapes are used to add interest and substance to a piece of graphic design work, they can be used to decorate they can be symbolic and can be used to create patterns and textures.


Now there are two types of shape: Geometric and organic. Geometric shapes are the shapes that can be drawn using a ruler or compass. Weather simple or complex these produce a feeling of control or order. Organic shapes, are shapes that can be drawn free hand or shapes found in nature.

Organic shapes weather simple or complex produce a natural feel. Now it's important to keep in mind that shapes our signal visual elements.

In design when we begin to place shapes together we create a relationship between th…

Visual element of Graphic Design: Colour

In this article I'm going to discuss the second key visual and discuss colour as a visual element in graphic design. So colour plays one of the biggest roles in graphic design, it can give emphasis it can be used as a mechanism of the organization, it can create impact and create a specific look and feel in a piece of graphic design work.

When working with colour it helps to have a good knowledge of colour theory.


Colour theory provides us with practical guidance to help us mix colours and create interesting colour combinations and it all starts with the colour wheel. The colour wheel is a really useful tool designed to help us choose colours that work well together.

So this here is the red, yellow, blue colour model which consists of 12 colours.


Now if we jump onto the Adobe colour website we can see this colour wheel as more of a spectrum. This is an amazing resource to explore and create colour schemes. The address for this website is color.adobe.com. I'll be referring to t…

Visual element of Graphic Design: Line

In this article I'm going to discuss the first key visual element and discuss 'Line' as a visual element in graphic design.

The graphic part of graphic design is made up of visual elements the building blocks of design. Through the harness of artistic expression we choose these visual elements and arrange them on a surface in a layout to convey an idea. The basic visual elements that combine to create graphic design include the following:
Line, ColourShape, texture, Space,Form, and Typography.
Whatever work you produce be it for a magazine a poster a website or advertisement these visual elements will play a part in your design.

So one of the most basic visual elements of design is the line and it should not be underestimated as simple as lines are they can be quite versatile and be used as crucial elements of design. Lines can be straight, curved, thick, thin, solid or dashed.

Lines can be used to add structure to a composition to frame information and to divide informat…